Agile in Marketing

Lisa Farrow joins us to help answer the recent interest in Agile outside of development. Lisa will share the use in marketing.

Lisa is an Agile Evangelist and accomplished Marketer. Over a span of 25 years she has held marketing leader roles at Fortune 100 companies and multiple midsized companies such as AT&T, JPMorgan Chase, HSBC Bank and SiriusXM.

Being passionate about continuous improvement, Lisa augmented her marketing skills with formal Agile project management study and practice. She holds multiple Agile certifications – Certified SAFe Agilist, Certified SAFe Scrum Master and Certified SAFe Product Owner/Product Manager. Most recently Lisa has coached over 18 American Express Agile marketing teams and delivered Agile training to marketing professionals across multiple companies.

Lisa has an undergraduate degree in Computer Science from Pace University and her MBA in Marketing from New York University. She strongly believes in the benefits of using Agile; including improved time to market, optimized team operations and more importantly improved customer experience. Her mission is to teach and support marketing teams looking for greater efficiency using Agile project management frameworks.